Project Overview
Easy Living Home Elevators
Creating industry stance for Australia’s leading lift company
Project Overview
Year:
2020
Services
Website Design
Graphic Design
About:
For 23 years the Easy Living Home Elevators brand has been dedicated to shaping the elevator industry, whether it’s Australia’s iconic Domus elevators or introducing revolutionary technology. With over 9800+ elevators installed Australia wide, their passion for quality, reliability and great service is second to none.
Our task was to take the existing website, which the client felt no longer effectively reflected the business, and build something that they not only were proud to call their own, but could also be used as an efficient tool for their sales team during meetings.
Project Goals
What did we need the project to achieve?
- Reflect the industry reputation of Easy Living through their online presence
- Create tools within the website that the sales team can use to showcase products
- Develop the website in such a way that updates can be implemented with ease, and without affecting the integrity of the design
Challenges
The challenges we faced along the way.
1. Evaluating the core content
At the time of engaging The Honest Agency, the Easy Living website had become an unruly beast that needed to be tamed. An abundance of content existed within a scattered sitemap, making it difficult for visitors to gather the information they required.
To tame the beast, our team evaluated the entirety of the website content with the client to establish a hierarchy of information, and develop an intuitive user journey that took the stress out of navigating through the website.
2. Website development approach
Having been briefed that the Easy Living team required the ability to perform updates to content on their own, our team went about assessing our traditional development methods to see where more user-friendly practices could be implemented.
In doing so, we outlined the key areas of the website where updates were to be most frequently performed, and built them with methods that allow the client to refresh content without risking any significant changes to the design.
2. Website development approach
Having been briefed that the Easy Living team required the ability to perform updates to content on their own, our team went about assessing our traditional development methods to see where more user-friendly practices could be implemented.
In doing so, we outlined the key areas of the website where updates were to be most frequently performed, and built them with methods that allow the client to refresh content without risking any significant changes to the design.
Project Features
Modern navigation.
With 20+ pages on the website, ease of navigation was a big concern. Our solution was to utilise a “mega menu” allowing customers to easily determine what page they needed to visit by referencing a short description and associated image for each page.
Project Features
Get in touch with ease.
To allow customers to easily get in touch with one of the six easy living showrooms we implemented a floating contact button throughout the website that allows visitors to find contact details, send emails, or chat directly to the Easy Living team.
Project Features
Improved elevator pages.
Customers can now easily access images, features, technical specs, case studies, technical drawings, and testimonials for each elevator in the range – all in one place.
Results
What did the project achieve?
61.54% increase in contact form enquiries
Since launching the website, the Easy Living team has seen just over a 60% increase in business enquiries through the contact forms on the website – and that’s without including enquiries made through direct calls and emails! Not bad, eh?
A powerful sales tool
Upon launching the website, the project was shown to the Easy Living sales team to get their thoughts on their new sales tool. The feedback we got from the team was awesome, as they said they ‘loved it’ and ‘loved the magazine look’.
An Ongoing Relationship
Having designed and developed the website as an improvement on the previous version, we moved on to building additional improvements to the website, and additional tools to assist their Sales team.
Testimonial
Hear from the client.
The process of building the website with Sam and the team was really smooth. I provided a general guide of how I wanted my website to look, what functions I wanted etc and they also added their own creative input and expertise resulting in a sleek and professional website reflecting our brand.
I look forward to working with them further as we add more content to the website. The communication was also awesome – prompt and efficient.
I highly recommend The Honest Agency team!
Dijana Vojvodic
National Customer Care Manager - Easy Living Home Elevators
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