Project Overview
Small Paws
Landing pages and digital marketing for a local pet boarding business.
Project Overview
Year:
2022
Services
Landing Page Design
Google Ads
About:
SmallPaws is an established pet hotel located in Duffys Forest NSW. The business offers boarding services for small dogs and cats as well as a doggy daycare service. With 30+ years experience in the pet boarding industry, a loving team, and a beautiful air conditioned facility, SmallPaws have a loyal following of pet parents and a great reputation.
SmallPaws engaged The Honest Agency to boost sales, specifically in their low season outside of the standard NSW school holiday periods.
Our solution was to create a Google Ads campaign that would drive users actively searching for pet boarding and doggy daycare services to a series of service specific landing pages designed to convert these users into booking enquiries.
Project Goals
What did we need the project to achieve?
- Position SmallPaws as the best choice in a competitive industry for pet boarding and doggy daycare services.
- Build trust with the target audience so they are comfortable and confident enough to have SmallPaws care for their pets.
- Get users to submit a request to tour the pet hotel and accommodation options. Once the users come in and meet the friendly team and see the facilities as the likelihood of them becoming a client is extremely high.
Project Features
Pricing calculator
The bin cleaning industry is very price competitive and MyBins have some of the best going rates in Sydney. To help users determine exactly what a bin clean will cost them, the enquiry form was turned into a pricing calculator.
The number of bins, and frequency of clean are entered by the user which is used by the system to calculate a final price. The user can then decide if they want to accept the price and submit the enquiry.
Project Features
Loads of happy customers
During the initial briefing, we discovered a series of primary concerns that prospective clients of Loading Growth were commonly dealing with, both in their own attempts to grow, and in finding an appropriate mentor to assist them.
We then ensured all of the marketing and content for Loading Growth constantly addressed these concerns in a way that effectively left the audience with complete confidence in the business as the team to help them achieve their goals.
Results
What did the project achieve?
Immediate Enquiries
Enquiries were generated for the business immediately, and far sooner than the client had expected given their understanding of the industry, and the nature of their marketing method more commonly being a slow-burn approach to generating clients.
A brand that speaks to its audience
Loading Growth clients often mention how well the content resonated with them, and are very interested in hearing our approach, and how we can do the same for them.
An Ongoing Relationship
The Honest Agency now works closely alongside Loading Growth clients to help them generate the same level of interest in their business and services.
Our Projects
View our beautiful creations.
Check out our portfolio of work, and discover how we generate results for each and every client.
Website Design
Small Paws
Landing pages and digital marketing for a local pet boarding business.
Website Design
myBins
Landing pages and a digital marketing campaign for a local bin cleaning business
Website Design
Loading Growth
Building & branding a no-nonsense coaching platform for IT Consultancy businesses.
