Project Overview
Small Paws
Landing pages and digital marketing for a local pet boarding business.
Project Overview
Year:
2022
Services
Landing Page Design
Google Ads
About:
SmallPaws is an established pet hotel located in Duffys Forest NSW. The business offers boarding services for small dogs and cats as well as a doggy daycare service. With 30+ years experience in the pet boarding industry, a loving team, and a beautiful air conditioned facility, SmallPaws have a loyal following of pet parents and a great reputation.
SmallPaws engaged The Honest Agency to boost sales, specifically in their low season outside of the standard NSW school holiday periods.
Our solution was to create a Google Ads campaign that would drive users actively searching for pet boarding and doggy daycare services to a series of service specific landing pages designed to convert these users into booking enquiries.
Project Goals
What did we need the project to achieve?
- Position SmallPaws as the best choice in a competitive industry for pet boarding and doggy daycare services.
- Build trust with the target audience so they are comfortable and confident enough to have SmallPaws care for their pets.
- Get users to submit a request to tour the pet hotel and accommodation options. Once the users come in and meet the friendly team and see the facilities as the likelihood of them becoming a client is extremely high.
Project Features
Outlining The Experience
Many pet owners are unsure what the pet boarding or doggy daycare experience will be like for their cats or dogs.
To make them more comfortable with what a day will be like for their pets, we outlined the key features of the service in the form of a “typical day” for their pets.
Project Features
Loads of happy customers
Building trust is a must when it comes to making pet owners comfortable with leaving their fur babies with a pet boarding services.
To generate trust we highlighted some of the many 5 star testimonials from happy pet owners who have previously used the SmallPaws pet boarding service.
Results
What did the project achieve?
Immediate Enquiries
On the day of the campaign launch SmallPaws received immediate enquiries directly through the landing pages that were developed.
Too Many Enquiries To Handle
In just 6 weeks SmallPaws received 112 enquiries and requested that the ads be turned off until they could accept new clients as their boarding services were filled to capacity.
An ongoing sales tool for the business
The Google Ads now allow SmallPaws to turn the ads on and off at will when new enquiries are desired. No paying for ads when the accommodation is full and no more worrying about lack of bookings in the low season.
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