Project Overview
Boomtown Media
Reflecting a vibrant, fast-paced brand online
Project Overview
Year:
2020
Services
Graphic Design
Website Design
Digital Marketing
About:
Boomtown represents the 8.8m residents living in regional Australia. One of the largest and fastest growing markets for brands to tap into.
Despite 36% of the country’s population living in regional Australia, and the residents of Boomtown having a relative abundance of both time and disposable income, only 10% of national media budgets are spent regionally.
Boomtown engaged The Honest Agency to build a website that would effectively communicate these opportunities to brands and advertising agencies, educating them to understand the untapped value of these markets for their future campaigns.
Project Goals
What did we need the project to achieve?
- Drive awareness of Boomtown and educate the market on the benefits of regional advertising
- Improve alignment between the Boomtown brand and website design
- Create a defined user journey to improve engagement on the website and significantly reduce the bounce rate
Challenges
The challenges we faced along the way.
1. User Journey
Our primary directive was creating a user journey that flows the user through the pages of the website to establish a well-rounded understanding of the Boomtown entity, and their goals.
To tackle this challenge, we performed a month of data collection on the previous website. This allowed us to make educated, and statistic-led decisions when creating the user journey and paths to conversion within the website.
2. Big Brand Experience
As a young, hungry, and growing digital agency, this project with Boomtown Media was our first experience with a larger, corporate brand and website, and the expectations that come with such assignments.
2. Big Brand Experience
As a young, hungry, and growing digital agency, this project with Boomtown Media was our first experience with a larger, corporate brand and website, and the expectations that come with such assignments.
Project Features
Branded website design.
With such a bold and vibrant brand to work with, our team had a blast taking these styles and creating a website design that would be a seamless continuation of the existing marketing materials.
Project Features
Fullscreen Navigation.
To assist with navigation throughout the website, and as a means of creating stance for the business, our team designed a beautiful, easily-navigable full screen menu system.
Project Features
Education
As a part of their 2020 business goals, Boomtown launched a series of educational events around Australia for both marketers and non-marketers to learn about the benefits of advertising in regional Australia.
Results
What did the project achieve?
Top Ranking Website
SEO Ranks increased by 1088 across 18 keywords in the first 3 months of SEO. Now ranking top of page one for a wide range of desired keywords.
More Traffic, Less Bounces
The website saw a 5.9% decrease in website bounce rate as well as a 34.28% increase in website traffic overall.
An Ongoing Relationship
We now have an ongoing relationship with the client handling their design, development and online advertising needs as their company grows and evolves.
Testimonial
Hear from the client.
We employed The Honest Agency to redesign our website, increase our ranks on Google, and provide ongoing design, development, and advertising services.
We’ve now worked with their team for more than 12 months. We are over the moon with our new website design as it accurately reflects our brand, and the SEO performed has put our website at the top of Google.
The SEO services combined with the ongoing advertising managed by Honest has provided a big boost in website traffic and in turn enquiries which we are very happy with. I would highly recommend them.
Account Manager
Boomtown Media
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