The phrase “content is king” has never been more relevant in the World of SEO than it is today. Great content, in particular website copy, is the backbone of a website’s SEO as Google’s objective is to provide its users with relevant and useful information.
Bad or “Black Hat” SEO practices can quickly send your website plummeting down the ranks of Google’s search results if Google notices what you’ve been doing. We can’t stress enough the importance of practicing good SEO methods.
It can be hard to determine the best ways to improve your seo and to identify errors on your website. Carrying out a manual website audit by simply scouring each page by eye and testing functionality manually can be time consuming and tedious at the best of times. Luckily this is why website auditing tools exist!
SEO is the act of optimising a website to rank for a selected array of keywords on Google. This allows potential customers to find your website when searching for the products and/or services that you sell, or customers searching for your business name specifically.
