Woocommerce is a free WordPress plugin that allows you to turn your standard WordPress website into an Ecommerce Website. In short Woocommerce allows you to sell goods and services through your website and take payment for them online.
Woocommerce is used by more than 22% of the top one million online stores worldwide, making it the most popular ecommerce platform globally.
Unlike many ecommerce platforms, the beauty of Woocommerce is that it is very customisable allowing your developer to cater it to your specific needs and expectations.
Standard Woocommerce Features
In its standard form Woocommerce allows you to add and manage products on your website, it adds cart and checkout functionality to your website, and will allow you to connect with various payment providers such as Paypal and Stripe to take payments directly through your website.
As standard Woocommerce will allow you to setup an unlimited amount of products on your website as it does not limit your usage. This means you can grow your store as big as needed without forking out any additional funds.
- Product addition and management
- Ability to sell virtual downloadable products
- Inventory management
- Product categorisation
- Cart functionality
- Checkout functionality
- Take payments with Paypal and Stripe
- Automatic tax calculation
- Shipping functionality (manual input)
- Coupon management
- Ability to run sales
- In depth store reporting
- Customer data retention
Paid Woocommerce Extensions
In addition to the above standard features there are many extensions that can be purchased for Woocommerce to add specific functionality to your website. These extensions are purchased direct from Woocommerce and / or verified third party providers and are installed on your website as plugins.
There is a level of setup required to integrate these extensions which will typically need to be setup by a developer to ensure everything works as needed.
- Paid memberships
- Booking platforms
- Advanced product pricing (wholesale etc)
- Specific payment integrations (banks)
- Automated newsletter subscriptions
- Integration with shipping providers (e.g Aus Post)
- Store credit system
- Advanced product search
- POS integration
- Accounts integration (e.g Xero)
Woocommerce allows you to take orders online without physically holding your customer payment details.
All transactions are handled by third party providers such as Stripe, Paypal, or your bank. This means all card details, account details etc are handled away from your website allowing you to simply handle managing the order on your website.
If you’re looking to have a website designed by a web designer or are looking to extend your existing website yourself by agding ecommerce functionality, Woocommerce is the “go-to” eccommerce platform and is strongly recommended by the team here at The Honest Agency.
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