A website design brief is the first step to having a new website created by an agency. The brief itself involves sitting with your website designer and going through a series of questions that will help them understand exactly what you’re after and to identify your web design preferences.

Often this can seem like a daunting task, but follow our tips and your website design brief should be a fun, productive, and memorable experience.


#1 Know your goals for the website

The first questions your website designer will ask you are “what are your goals for the website?”. The goals of business owners vary widely, but typically fall into one or more of the categories below.

  • I want to generate enquiries
  • I want to sell products through my website
  • I want to look professional
  • I want to look like an industry leader
  • I want to provide my clients with important information
  • I want to build a membership base or mailing list
  • I want to attract new employees

You may have website goals outside of those listed above, however the motivation behind 98% of websites will fall in one or more of those categories. Knowing where you want to go is needed to work out how we are going to get there.


#2 Know Your Competitors

Knowing your competition online is important. It gives your website designer an insight into how the big players in your industry are working and helps them work out how you are going to differentiate yourself to stand out from the pack.

A good web agency will also look into what your competitors are doing in terms of online marketing to educate you on the ways you can compete in your market and attract your share of the potential pool of customers that need your products or services.

We suggest putting together a list of your top 5 competitors and writing down their website addresses so your designer can look them up during the website design brief.


#3 Bring Website Design Examples

Often it’s hard to explain what you like to your web designer during the brief. To give you a helping hand we suggest putting together a list of 5 or so websites that you love the design and functionality of. Try to think about why you like each website and pinpoint the elements that you like the most.

The more descriptive you can be, the better your designer will understand your preferences and will have more of a chance in getting your designs perfect in a smaller time frame.


#4 Have Website Copy (text) Ready

Website copy or text is often one of the biggest hurdles to getting your website design completed. Often the website design brief will take place, the client will go off to write their copy, and the whole web design process will be held up for weeks while the copy is being written.

The best way to get your website completed in a timely manner is to have your website copy ready before you go to the brief. By having the copy written before hand, the designer will know what they’re working with and can make tweaks the the copy if necessary to fit it in with required design elements.

We suggest writing 300 – 500 words per page as a rule of thumb. If you feel copy will be too hard to write yourself, don’t forget you can have your copy written for you. At The Honest Agency we often write copy for clients as it saves them time and speeds up the web design process.


#5 Have Your Logo & Assets Ready

Before heading into your website design brief, make sure you have your existing logo design ready to go. Your logo needs to be in vector format or at the very least a high resolution Jpeg and PNG version that the designer can use within the website that they create.

If you have a brand guideline or style guide bring this along as this helps the designer nail the look and feel of the website by tying it in with your existing brand. If you don’t have a style guide don’t stress! Just let the designer know what colours you like and they can work it out from there.


#6 Remember Why You’re Attending

Sometimes one of the hardest things for a business owner to do is to let go. Your business is your baby and we completely understand how important it is that everything works perfectly.

Don’t forget however that you have employed a web agency to design and develop your website because you want a professional job done and you want the website to achieve your goals. Try to take into consideration the years of experience your web design has and remember that listening to their advice is in your best interest if you want your website to work.

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