Website Design

What Is The Web Design Process?

The web design process is very detailed with various steps to ensure your end design is exactly as you envision. A good web designer will work closely with you the client to take into account your design preferences, but will also add their own artistic flair and advice.

Most importantly a great web designer will ensure the design has the best possible chance of converting website views into enquiries or sales. Let’s face it, if your website isn’t generating sales or enquiries for your business, it hasn’t been designed or marketed right!

This article goes over tips that are extremely useful when having your website designed by an agency such as Honest Media and also provides a breakdown of the steps involved in getting your website designed and developed.

What To Bring To A Design Brief

Before embarking on the web design process with your web designer it is important to come prepared for the questions you will be asked. At a minimum it is good to come prepared with the following information so the web designer can receive the information they need to get started on your website mockup!

  • Bring examples of websites you like
  • Have an idea of the colours you would like in the site
  • Know whether you will need stock images, or whether you have your own to supply
  • Have your content ready to go, purchase content writing or be prepared to write content
  • Make sure you read over your quote so you know exactly what you have been promised

What Happens During a Website Design Brief?

A website design brief is effectively a way for the web designer to get the information they need from you to design your ideal site. The designer will ask you a long list of questions to understand as much as possible what your design preferences are and how you want the website to work for your business.

Typical website design brief questions are:

  • What are some website that you love the design of?
  • Who are your major competitors online?
  • Do you have prefered colours or a colour pallette?
  • Do you have a prefered font?
  • Do you have a website design style you like? (modern, simple, flat etc…)
  • What don’t you like about your current site if you have one?
  • Who is your target market?
  • What does your ideal customer look like?
  • What is your preferred / most important service?
  • What sets you apart from your competitors?
  • Do you have content ready to enter into the website?
  • Do you have imagery ready?

How Long Is The Web Design Process?

A website design time frame can vary greatly depending on a number of factors. The primary factors that affect the length of time a website takes to design and develop are:

  • Whether you have your content ready up front
  • How quick you are to respond to communications from the web designer
  • How many pages your website has
  • What sort of functionality your website includes (e.g bookings, ecommerce etc…)

Typically a standard 6 page custom designed website will take roughly 5 to 6 weeks to design and develop if developed at a reputable agency who will put the time and effort into getting the website design perfect for your business.

What Steps Are Involved In The Web Design Process?

Below are the primary steps involved in the web design process. These steps start after you have met with the sales person form an agency and have paid your deposit to get things started.

  • Design brief (typically 1 hour)
  • Designer will supply home page mockup and seek approval or changes
  • You will go back and forward with designer to perfect home page design
  • Designer will mock up all inner pages of website and supply designs
  • You will go back and forward with designer to perfect inner page designs
  • Once final design approval is made website goes into development
  • Developers test website once completed and ensure it is mobile and tablet friendly
  • Developer will seek approval of website from you
  • Once approved the site will go live for the world to see
  • Marketing now starts if you have opted for SEO, Adwords, Social media etc.

Looking To Get Your Website Designed?

If you are looking to get your website designed or are considering a redesign of your existing website, why not organise a meeting with our team and see what we can do for you?

Call us on 1300 792 237, or email us at to organise a free strategy session!

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