Social Media Management is the development and implementation of a strategy that outlines the best way to achieve your business goals via appropriate social media platforms. Generally this involves hiring an agency to undertake the specialised targeting and content creation required to perform at an optimal level.
What types of Social Media Management are available?
There are a range of Social Media Management packages on offer to business looking to utilise social media as a lead and brand awareness generator. In this case we will look into the packages available through Honest Media and outline the inclusions and price points as we go.
Our packages vary depending on budget and the level of input your would like us to have in your social media activities.
Social Media Advertisement Management
Advertisement Management is our most cost effective Social Media Management package starting at just $500 per month. This package involves your Honest Media Social Media Manager creating and managing advertisements that are aimed at driving traffic to your website and building a following on both Facebook and/or Instagram.
Paid advertisements allow you to target specific demographics. This means you only pay for your advertisements to be shown to Facebook and Instagram users who fit the target market of your business and who are likely to spend money on your products or services.
Typically monthly Social Media advertising spends will range from $500 to $1500 on this package dependant on the desired level of enquiry.
- Initial advertising strategy development and target market identification
- Setup of Facebook & Instagram. This includes design of required assets (profile photo, banner image etc)
- Creation of initial advertisements to go out across Facebook & Instagram (3 ad variations)
- Monthly reports of advertisement performance
- Monthly optimising of advertisements based on monthly reporting
- Monthly creation of new advertisements to replace redundant ads or ad that need to change to suit business offering.
- Monthly 30 minute phone call to discuss strategy and performance of existing ads.
Full Service Social Media Management
The Full Service Social Media Management Package includes everything outlined in the Advertising Management Package with the addition of organic posts and ongoing post strategy.
The Honest Agency Social Media Manager will initially develop a posting strategy and then implement this strategy on a month to month basis, making tweaks to optimise the campaign as necessary.
Package includes everything included in Advertisement Management plus:
- Initial development of posting strategy, voice, subject matter & posting schedule
- Creation of branded assets to be included in posts
- Content development of copy to be included in posts
- Implementation of posts as well as comment monitoring (minimum 5 posts per week)
- Recording and reporting on post analytics
- Monthly discussion with client to report on analytics & make tweaks to campaign
The Full Service Social Media Management package is priced from $1000 per month and allows you to focus on your business operations whilst a professional Social Media Manager ensures a stream of traffic to your business via Facebook & Instagram.