SEO and websites go hand in hand, complimenting each other to produce an end result that all businesses are looking for, SALES! The ultimate goal for nearly all businesses is to increase their level of sales and in turn profits. When it comes to increasing your sales via online means it’s hard to beat a well strategised and implement SEO campaign combined with a well designed, conversion optimised website.
SEO – Driving Customers To Your Website
The job of SEO is to drive traffic to your website. This traffic comes from users searching for products and services online that relate to or match the products or services that your business offers.
To make sure your website shows up in relative search results on Google, you need to produce and optimise content that explains your services and provides your customers with the information they need. This is generally done by creating a new page for each of your products and/or services and then setting them up to meet Google’s ranking requirements.
Effectively, the more pages or articles you have on your website that offer your customers relevant information about your products or services, the more avenues and opportunities your potential customers have to find your business online.
Website Design – Landing Your Customers
In conjunction with SEO, you need to focus on the way your website will land your customers once they are interested in your products or services. SEO pushes the traffic to your website at which point the website design needs to convert website traffic into actual sales and enquiries.
The act of improving the rate at which customers enquire or take action on your website is called conversion rate optimisation. Conversion rate optimisation takes on many forms, but as a general guide it is important to ensure the following:
Accessible Contact Details
Make sure your contact details are readily available on all pages of your website. A great place to put your details is in the header or footer as this is easy to access no matter where users are on your site.
Make sure navigation is streamlined. It is extremely important to ensure your users can find what they are looking for in a few clicks as possible. If users are given too much choice or have to go through multiple pages to find the information they are seeking, you can be sure that it will be very unlikely they stick around on the website long enough to make a sale.
Use of Headings
Use headings! There is nothing worse than hitting a website that is full of huge blocks of unbroken text. Headings allow users to easily find information they desire without the need to trawl through extensive amounts of information that may not be important to specific users. Take the headings on this page and our other articles as an example.