Domani Eyewear

A modern look.


Domani are an independent designer / wholesaler delivering exceptional eyewear direct to independent optometry. Their designs mirror Australia’s contrasting colours in people and landscape.

When Domani approached The Honest Agency, they’d unfortunately been left in the lurch due to a previous agency going under mid-project. We assessed the state of their current project, evaluated what remained to be completed, and provided our own recommendations for general improvements upon the original brief.

Having improved upon a range of functionality, and provided a sleek, modern reskin of their wireframe, The Honest Agency were able to go above and beyond to ensure Domani’s venture into E-Commerce was a successful one.


We are very happy with The Honest Agency.

Both Sams have managed to transform a relatively complicated web of ideas into a simple, clear, modern and user friendly website which in my mind is one of the most complicated things to pull off.

Well done, gentlemen.



Cutting edge innovation.


Foredge, formerly known as Citotop, is an industry leader in unique and innovative products, gifts and inventions. Featuring a wide range of products, from novelty gifts to useful household items, Foredge aims to become the go-to place for inventive types to shop.

When Foredge approached The Honest Agency, they were after a brand that would become synonymous with innovation, and a cutting edge image. We took the Citotop name, and evolved it into a modern, flexible and scalable brand, capable of being applied to a range of topics in the future.

After the rebrand, the fantastic Foredge website was designed and developed by our team. With a sleek, modern style, the Foredge website is ready to operate in the competitive market of unique gifts.


Great work and both Sam’s were easy to work with. The website was well designed and very professional.
The best part was that they helped me come up with a new businesses name and improved the brand design which was really needed to the time.
Additionally working together, we found nifty ways to smooth the process and reduce any sides costs.