We often get asked “how many pages do I need?” by customers who are having a website designed by our team, or by customers who have purchased our SEO Services. The simple answer is, more pages equal better SEO, but there’s a catch, it has to be structured correctly.

This article has been put together to give you an understanding of website structure and how the number of pages on your website affects the effectiveness of your SEO efforts. It will run through 3 basic concepts that we suggest all of our customers try to gain an understanding of.

Basic SEO Page Concepts:

  1. Core SEO Pages
  2. Secondary SEO Pages
  3. SEO Blog Posts

Core SEO Pages

Core pages are the main pages presented on your website. These are typically pages like “Home”, “About”, and your “Services” pages. Typically these pages are the ones shown in the header and footer of your website and are the main pages you want users to visit to learn about what you do and to convert them into an enquiry.

You should create a core page for each of your primary services. The example below would work well for a Hairdresser looking to rank for her primary services.

Example Hair Dresser Core SEO Page Structure:

  • Home
  • About
  • Services
    • Hair Styling
    • Hair Colouring
    • Hair Extensions
  • Contact

The core pages as outlined above are created to rank for each service offered by the business. The Home page should always act as a directory for your website, the about page shows off your business and gives customers an understanding of who you are, and the services pages are there to give customers the exact information they are looking for.

Creating a new page for each service has two main benefits. The first is that customers can go straight to the service they are looking for and get information that is directly relevant to their needs without feeding through unnecessary information about your other services. The second benefit is directly related to SEO as the service pages will be very specific and have a much higher potential to rank on Google when people are searching for them.

Secondary SEO Pages

Secondary SEO pages are the “informational” pages of your website, these pages cater to users looking to find more in depth information about your services and are also a big driver of SEO results. Secondary pages are typically only linked to from your core services pages, or can only be visited directly from Google, or when a user enters the exact url of the page in their browser. Secondary Pages should not be placed in the header or footer of your website.

The big benefit of secondary pages is that they are great for SEO and help boost the ranks of your core pages within your website. They do this by providing very specific and relevant information on a topic and then referencing your core pages as the “primary page” that deals with your broader SEO keywords. This likely sounds confusing so lets look at an example below.

Secondary SEO Page example:

Lets use a mechanic as an example. Pretend they have a core page called “Car Servicing” that they want to rank well on Google. The “Car Servicing” core page will explain that they service all types of vehicles and feed customers into an enquiry form or prompt them to call the business to book in a service.

This core page will be setup to rank for keywords relative to “Car Servicing”, but there are many more keywords that people are searching each month.

Alternative keywords searched each month:

  • Oil Change
  • Coolant Flush
  • Power Steering Fluid Change
  • Brake Pad Replacement

Each of the above keywords are specific services that relate to “Car Servicing” and are perfect to create secondary pages for. Each of these pages would go into depth about “Oil Changes”, or “Brake Pad Replacement” and will rank on Google for people searching for them. This also provides inquisitive users a chance to go into depth about the services you offer as some users will want as much information as possible before making a decision to take action.

Not only do these page provide ranks of their own, they can also boost the ranks of your core pages. This is done by linking back to the core pages such as the “Car Servicing” page to improve its ranks by telling Google what it contains.

SEO Blog Posts

A blog is a great SEO tool to help boost your website ranks. We have another article “Why Blogs Are a Great SEO Tool” that goes into depth about SEO optimised blog posts, but simply put, blogs allow you to provide fresh, consistent content to your target market and provide additional pages for Google to crawl and give your website ranks for.

So How Many Pages Do You Need?

The honest answer to this question is “how long is a piece of string?”. The best way to decide how many pages you want on your website is to decide how important ranks are to your business and how well your business is currently ranking on Google.

If you’re not happy with your existing ranks it’s time to put your writers cap on and start creating new pages for your website. If you don’t have the time, it may be worthwhile looking into our SEO services for your business to allow you to focus on running your business while we handle ranking your website.

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